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100.5 The Zone Changes Format

100.5 The Zone switched formats today. MySacramento was in the conference room when the changes took effect.

Owner: Thanks everyone for attending the all-hands-on-deck meeting today. We know this meeting came on short notice. Let's cut to the chase. We're losing money. What can we do to turn this spiral around?

Promotions Guy: We don't have a budget since the economy tanked, let's do some Facebook and Twitter promotions.

Owner: No, no, no... we need to start over. Let's scrap everything. Format change. Name change. New logo, website, all that stuff. Let's play today's hits, without all that rap stuff.

(blank stares)

Sales Guy: Don't we kind of play that already?

Owner: Yeah, but I don't want any of that Snoop Robby Robb stuff. I just want hit music, but no rap. I hate rap. Let's change the name to something that symbolizes modern, today. Now. Now, yeah, let's call it "Now".

Sales Manager: Okay, um... how do we sell this?

Owner: Carla! You have that Paint application on your machine - can you whip up a logo?

Carla: Sure, uh... I'm not really a graphic designer but...

Owner: Doesn't matter, we need a logo.

Carla: Don't we kind of do focus groups and hire graphic designers for this kind of stuff?

Owner: No, no, no... we need it done now. Get it, now??? Hey, what's the intern's name?

Promotions Guy: Billy.

Owner: Get Billy in here.

(Billy walks in)

Billy: (squeaky voice) Um, yes sir?

Owner: You did that evite for the station barbeque, you must know something about computers, right? Put up a new website by noon.

Billy: Noon? It's 10:05...

Owner: That's right. I have a 10:30 tee time. Let's wrap this thing up. OK, so we're now "Now 100.5, playing today's music, without all that rap stuff. Carla, you got the logo. Intern's got the website. We switch formats at noon. Meeting adjourned."

(Owner leaves)

(Station Manager walks in)

Station Manager: Sorry I'm late - what did I miss?

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posted Wednesday, June 23, 2010 by John


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